>

Vintage Flower Catalog Covers (1920s–1950s): A Visual Journey

I’m on a bit of a gardening kick lately—if you read my recent Victory Garden Post, you’ll know what I mean! Today, I thought I’d share some delightful vintage flower catalog covers I discovered from the 1920s-1950s. They’re perfect for sparking inspiration for your spring and summer garden plans. The illustrations, colors, and of course, the flowers are absolutely fantastic—anything but boring. Let’s take a look!


All covers are from ‘Archive.org‘ and if you click the highlighted links, you can see the FULL catalogs. Please note that many of these catalogs also feature vegetables you could of purchased and grown.


Vintage Gardening Catalog-1950s vintage catalog from 1952 from Spring Hill Nurseries featuring illustration of flowers you can grow.

Vintage Flower Catalog Covers (1920s–1950s)

Raise your hand if you are a fan of GLADIOLI’s? If that is you then this 1926 magazine is for you and its filled with everything you need to know about every variety of Gladioli.

1920s vintage flower magazine from 1926 featuring an illustration of Gladioli's in front of a Tudor style house the background.

BULBS 1929. Fantastic Art Deco illustration of the Tulip on this catalog cover (and typography) from ‘Hosea Waterer, Seedman and Blub Importer’.

1920s vintage flower catalog for Bulbs in 1929 featuring an Art Deco Illustration of a Tulip and typography.

Hardy Plants for New England Gardens, 1937 / Gray & Cole.

1930s vintage flower / Garden catalog-Hardy plants for New England gardens, 1937 / Gray & Cole

Kellogg’s Garden Beauty Book, Spring 1939.

Well isn’t this the most romantic gardening book you have ever seen? If this “harlequin romance” like cover does not catch your attention in a sea of catalogs, I don’t know what will!

1930s vintage gardening catalog: Kellogg's Garden Beauty Book, Spring 1939 featuring an image of a couple in a flower garden in antique clothing being in Love.

Here is another from Kellogg’s featuring Miss Joan Payne, the 1940s Blossom Queen (how fun!).

Kellogg’s Garden Beauty Book, Spring 1941.

1940s vintage gardening book / catalog-Kellogg's Garden Beauty Book Spring 1941 featuring an image of the 1940 Blossom Queen.

Okay one more from R.M. Kellogg Company (I just love these covers) but this time, I spy the SAME flower garden but with different ladies and different years (1943 & 1946). Someone was getting sloppy and did not think we would notice.

1940s vintage Garden Catalog from 1946 featuring a 1940s woman with a 1940s hairstyle posing in front of a white picket fence with a flower garden in front.
1940s vintage Garden Catalog from 1946 featuring a 1940s woman with a 1940s hairstyle posing in front of a white picket fence with a flower garden in front.

Geraniums : Spring and Summer 1951 / Wilson Bros.

This is my favorite catalog of all the ones I featured today. I just love the charming illustration of women tending to their geraniums in the garden—it’s so sweet and nostalgic. Even the Mid-Century house in the background adds to the appeal. Such fun gardening fashion inspiration!

1950s vintage gardening catalog from spring summer 1951 for how to grow Geraniums featuring an illustration of two women in 1950s workwear including fun 1950s hat and a hairscarf.

Geo. J. Ball Plants and Bulbs 1953-1954 catalog featuring a woman arranging Easter Lilies on the cover.

1950s vintage flower catalog for bulbs and plants from Geo. J. Ball Inc 1953-1954 featuring an image of a woman with lilies on the cover

Spring 1955 Germain Seed and Plant Company catalog cover featuring a floral arrangement of the Queen Elizabeth Rose, as well as her image.

ABOUT: Rosa ‘Queen Elizabeth’ is a pink Grandiflora rose cultivar, bred by rose grower, Dr. Walter Lammerts in the United States in 1954. ‘Queen Elizabeth’ was named in honor of Queen Elizabeth II when she ascended the British throne in 1952. The stock parents of ‘Queen Elizabeth’ are the hybrid tea, Rosa ‘Charlotte Armstrong’ and the floribunda, ‘Floradora’ (Source). 

1950s flower catalog featuring on the cover a floral arrangement of the 'Queen Elizabeth Rose', along with her picture in the bottom (the 2nd).

“America’s Newest Rose. 1955 All American Winner in Regal Splendor-The Queen Elizabeth Rose”.

1955 Vintage flower magazine featuring "America's Newest Rose. 1955 All American Winner in Regal Splendor-The Queen Elizabeth Rose"

1959-Spring Hill Nurseries Spring Catalog (Tipp City, Ohio).

I love a good Clematis. My mother grows them and they always look so nice in her backyard garden.

1950s vintage catalog from 1959 from Spring Hill Nurseries featuring illustration of flowers for your garden and a Mid Century House garden with roses

Plant fans! What is your favourite flower or plant? Do you have a green thumb or no thumbs (hehehe)? Share any thoughts on this topic in the comments section below.

Further Reading: Vintage Advertising 1920s-1960s (archived) & Vintage Magazine & Catalog Posts (archived).

Thanks for dropping by!

Liz (actual image of me below HA!)

“Gardening for Happiness”

1940s vintage magazine cover from Better Homes & Gardens in June 1940 featuring a woman standing in her garden reading a magazine about how to garden in overalls and 1940s hairstyle.

Canadian Victory Gardens: A Look Back at Their History and Legacy

During the First and Second World Wars, Canadian families—like those in many other countries—were encouraged to grow and preserve their own fruits and vegetables. This helped reduce demand on the domestic food supply while ensuring more provisions were available for troops and allies overseas.

Victory gardens, largely an urban phenomenon, played a crucial role in both the symbolic and practical mobilization of civilians on Canada’s home front.

In today’s post, we’ll take a visual and textual journey through this remarkable wartime initiative.

Enjoy!

1940s vintage poster for a Canadian Victory Garden during WW2. Do your part at home! Illustration features vegetables looking like soldiers.

Source: The Canadian Encyclopedia


On a personal level, this year I have decided on my balcony that I will try to grow my own Victory Garden. Prices are going up and every little bit helps. It’s time to do my part!


1940s vintage advertisement for a Canadian Victory Garden featuring an illustration of 1940s woman holding vegetables.

Source: CBC.ca

History Of Victory Gardens In Canada

“War gardening,” as it was more commonly known, was widely promoted throughout the First World War by both the Canadian government and the media as a patriotic form of wholesome leisure. Indeed, the basic idea behind victory and First World War-era war gardening was much the same: the more produce that could be grown by Canadians in their front yards, vacant lots and former flower gardens, the more food, soldiers and munitions that could be shipped to Canada’s allies overseas. This was because not only did victory gardening help to meet existing export commitments, but it also freed railcars and transport trucks to move other strategic goods instead of food. That victory garden produce was also part of a healthy diet according to the newly created Canada’s Official Food Rules (1942) — the precursor to Canada’s Food Guide — was simply an added bonus (Source).

Source: Canada.ca – History of Canada’s Food Guide

However, at the start of the war, the Canadian government actually discouraged the practice. Amateur gardeners would put a strain on the country’s seed supply, and could potentially waste crop through inexperience (Source).

One 1942 pamphlet produced by the Department went so far as to actively discourage unskilled “city-folk” from planting food gardens because “they would create the demand for equipment such as garden tools, fertilizers and sprays, which are made from materials needed by Canada’s war industries and because Canada’s vegetable seed supply can best be employed by experienced gardeners with equipment on hand.” (Source)

Then, in 1943 after protests from avid gardeners erupted, and the seed supply stabilized, the government started supporting victory gardens. Everyone, young and old, was encouraged to help grow more food to relieve strain on food supplies going overseas, and the transport systems needed to move it. Toronto mayor Frederick Conboy started growing a crop of tomatoes on his front lawn (Source).

1940s vintage poster for growing your own food at home for the home front effort during WW2

Source: Canadian War Museum

Larger organizations like Ontario Hydro-Electric Club contributed to the cause by providing extra land, seeds and lessons on growing and preserving food (Source).

About the below 1943 pamphlet:

This 32 page booklet contains information for club members on how to grow their own vegetables and herbs, blank pages to document how much they grew, and instructions on how to preserve their harvest. Ontario Hydro was a large corporation with many employees and this publication was part of their work to support the war effort (Source).

To read excerpts from the booklet please click the link HERE.

1943 Toronto ‘Ontario Hydro-Electric Club’ Victory Garden Publication-Canadian WW2 Homefront effort.

Source: City Farmer News

Victory Gardens were INDEED for “City-Folk”. Why? Because the goal was to increase the acreage of land devoted to food production, the ideal victory garden was one that transformed urban land into agricultural space (Source).

1940s vintage poster / vintage advertisement from the Federal Department of Pensions and National Health in 1942 discussing food production and how the average Canadian can help the war effort.

1942 advertisement. Source: Canadian War Museum

Mental & Physical Benefits To Gardening:

Victory gardens could bring families and communities closer together through shared work. Gardening promoted self reliance and patriotism, allowing people to contribute to an important wartime effort. It was also a pleasant distraction from the war as a form of self expression. The government and local organizations took this last moral booster even further by holding yearly victory garden contests.

The government stressed the physical health benefits of a victory garden. At the time, army applicant rejections were at an all time high due to malnutrition (Source).

At its 1944 peak, it was estimated that upwards of 209,200 victory gardens were in operation nationwide producing a total of 57,000 tonnes of vegetables (Source).

1940s vintage poster for a Victory Garden during WW2-Do you part for the Home Front Effort.

Source: Wikipedia

The Perry Sisters, employed at the Dominion Arsenals Ltd. plant, armed with rake, watering can and pitchfork, help look after the vegetable garden where they are working.

Further Reading: Vintage Photos of Canadian Women on the Home Front during WWII

1940s Vintage Photo: The Perry Sisters, employed at the Dominion Arsenals Ltd. plant, armed with rake, watering can and pitchfork, help look after the vegetable garden where they are working.

Source: Collections Canada

A.J. Denne tends his v-shaped vegetable plot in Toronto on June 5th, 1943 (Toronto Archives photo).

“The most important new gardeners, however — and the ones who dominated wartime imagery of victory gardening — were men,” writes Ian Mosby (author of Food Will Win the War). Victory gardening was “promoted as a new kind of respectable (and decidedly middle-class) masculine domesticity.” (Source)

1940s vintage photo of a Canadian Victory Garden: A.J. Denne tends his v-shaped vegetable plot in Toronto on June 5th, 1943 (Toronto Archives photo).

Source: The Canadian Encyclopedia

Victory Gardens in Montreal. Two children tend to vegetables in the Montreal Botanical Garden in 1943.

1940s Vintage Photo: Victory Gardens in Montreal. Two children tend to vegetables in the Montreal Botanical Garden in 1943.

Source: The Canadian Encyclopedia

1940s vintage photo of the Metropolitan Life Insurance Company employees tending to tomatoes in a Victory Garden (via Canadian War Museum).

Further Reading: Vintage Photos Of People Tending To Their Gardens 1930s-1960s

1940s vintage photo of the Metropolitan Life Insurance Company employees tending to tomatoes in a Victory Garden (via Canadian War Museum).

Symbolism Of The Gardens & The Final Result

Though originally intended as a means of increasing production during wartime, victory gardens proved more important as a symbolic, patriotic activity rather than a productive one. “From a morale standpoint,” writes Ian Mosby (author of Food Will Win the War), “victory gardens linked a wholesome and familiar form of domestic labour to the larger war effort in a way that involved the entire family and that was highly visible to friends and neighbours.” (Source)

Source: modernfarmer.com

One More Important Farming Historical Note:

Now while urban populations were making gardens in their backyards, young women from all over Canada were heading to the farmlands in Southern Ontario and becoming ‘Farmerettes’.

Read all about these incredible women here: Canada’s WW2 Home Front History – The Farmerettes

1940s vintage photo of the Farmerettes-Young Women in Ontario Canada who worked on farms during WW2 to help the home front effort. Canadian Stamp.

How To Grow Your Own Victory Garden?

I’m not a professional gardener—just a plant lover doing my best to keep them alive and enjoy the beauty (and occasional homegrown food) they provide for my husband and me. Here are some expert tips on starting your own Victory Garden. Happy planting!

1940s vintage photo of a young woman in shorts and a white blouse with a hat working in her vegetable garden aka Victory Garden.

Thank you for dropping by and reading a bit about Canada’s gardening wartime effort. I have always loved the history of the Victory Garden and I’m excited to have finally been able to share it all here with you.

Please share any thoughts you have on this topic in the comments section below. I love hearing from my readers!


Note: Thank you to ‘The Canadian Encyclopedia‘ & ‘Heritage Toronto‘ for the fantastic historical info that was in this post.


Further Reading: World War 2 Women’s Contributions & Home Front Posts

Thanks for dropping by!

Liz